You either hate him or love him.
But Eminem has carved his name into history forever.
Funny to imagine him ever throwing in the towel, but he wanted to 1996 after his debut album “Infinite” flopped.
He told his manager Harry at the time that he wanted to just quit and get a job.
But Em couldn’t bring himself to do it.
So he did what a smart marketer would do:
Test something different.
Enter: Slim Shady.
Eminem’s “alter ego” that would soon come through everybody's speaker was born.
Not only did his hair go blonde.
But his personality went dark.
As his mom says, “Slim Shady was like his (Marshall’s) inner demon.”
He began spitting words that made all of his managers question his sanity.
But there was one thing that was undeniable:
He was captivating.
With this new persona, he dropped his next project: “Slim Shady Ep”
This Ep would find its way into no other than the hands of Dr. Dre
And the rest?
History.
This story reminds me of how to become magnetic in your marketing.
When I say magnetic, I mean you market in a way that pulls people enthusiastically into your world.
Just how Shady pulled in the entire world with the power of something all of us have:
A personality.
The one you hide from the world.
No, don’t dye your hair blonde and drop a song named “I Don’t Give A F**K”
Instead, focus on actually being you in your marketing.
Be bold. Be real. And be raw.
It makes readers feel like they know you.
Which means they’ll be emotionally connected to your brand like a chain link.
(And yes, they’ll buy from you, more often)
This “realness” to your writing alone will make you stand out in a crowded market.
Like Eminem reached in and dug out Shady, I reached in and dug out this person that is writing to you now.
It’s not a marketing gimmick.
It’s me. And I’m showing you me each time I market, just how eminem showed us who he us in every phase of his life with his music.
This is how you want to see marketing.
Where the future is headed - personality will be king.
And I can show you how to pull it out and apply it to all of your marketing emails in a way that actually converts inside of “The Daily Email Profit”
If you want details, simply click the link below to read up on it.
-Adrian
PS: Not only is personality king, the ones that will win in the long run are personalities with audiences.
Which is why building an engaged email list is important, so I’m also throwing in my bonus “Great List Builder” training when you join “The Daily Email Profit”
This is a system that will earn you 100-300 subscribers every single month (without paying for them) - and it's yours for free when you jump in.
So if you want in, here is the link to learn more: www.thegreatprofit.com/society
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