"Creativity is seeing what others see and thinking what no one else ever thought." - Albert Einstein
As an entrepreneur who runs a full-time company and when I’m not doing that I’m podcasting and writing about how to grow a business, I don’t have tons of time.
But I have tons of ideas. I mean tons.
New business ideas, business opportunities, and marketing strategies that I can’t execute because I’m focused on other things.
If I could somehow clone myself then I would. But I can’t.
So instead, I’m just going to share my ideas with you with the faith that one of you will run with these and change your life (and the lives of others).
You don’t even need to know how to start a business. All you have to do is follow the playbook I’m about to lay out for you and you’ll be able to find yourself with a very lucrative business with tons of leverage.
The best part about this idea I’m going to share is that you don’t even need a product, website, or any employees.
It can be a complete one-person show and still generate more income
then most full-time businesses do.
With all that said, let’s dive in.
First…
How This Life-Changing Business Idea Came Into My Mind
The business that I run is a course company that teaches coaches, consultants, and experts how to get booked on podcasts without paying for a PR agency.
I spend $0 on ads (at the time of this writing) to sell this course and make $1000 or more a day.
Here’s what I do:
→ I make a list of all of the products and services my customers buy before, during, and after they buy my course.
For example, my customers are coaches, consultants, and experts. Business owners of some sort.
So I know for a fact they buy these things:
Business masterminds
Marketing/sales courses
Certifications (Coaching, NLP, hypnotherapy, marketing, etc.)
Courses/programs on how to build courses.
Marketing books
Sales books
Accountants
Publishing coaches/services
Book writing coaches
Sales coaches
Sales agencies
Marketing/CRM software
→ Then I make a list of all of the companies selling those products and services.
Why do I do this?
Because this helps me hone in my focus on audiences I KNOW are ideal for me.
→ Lastly, I form JV partnerships with these companies.
Below are the 6-different ways I set up these partnerships:
They incorporate my offer into theirs and structure it as a “bonus” as I did with the copywriting and sales course I incorporated into my offer, giving me a certain percentage of every sale they make. As they grow, so do I.
They add it on the backend of their offer as an up-sell, and they keep 50% of the profits.
They sell it to their clients after they graduated from their programs. For example, a company that certifies hypnotherapists will offer this to their graduates. “Now that you’re certified, here’s how to market, podcast guesting.”
They promote it to their email list of buyers, both people who have bought or haven’t bought their course services — and I give them 50% of the sales.
They send me all of their leads and I cut 50% of each sale I make to the leads I got from them.
They offer it as a “supplement” to their service to every customer who buys their core offer.
And that is how I’m making more than $1000/day selling courses.
I bring this up because this got me thinking…
The Million (Or Multi-Million) Dollar Question
“What if there was some way I can find a young and hungry high-school or college kid to set these partnerships up for me, and instead of paying them an hourly wage, I just paid them a percentage of all the revenue generated from each deal?”
I mean think about it…
I wouldn’t have to spend my time doing the tedious task of pitching and finding joint ventures.
Instead, I could just be needed for the important part: the actual conversation with the potential partner.
So this here, is the business opportunity I started this thing talking about.
A JV Broker: Somebody who finds two complementary businesses and sets up joint venture deals, getting compensated for all of the income generated.
Sounds simple, huh? It is. Very. Let me show you how to execute it.
A Strategy Literally Anyone Can Do And Make Boatloads Of Money (With Of Course…0$ Upfront)
Here is a big idea:
Go and find a product that you like and want to promote and negotiate a deal if you can find customers for it, you will get a certain percentage of the sales.
Then go to a company that has the ideal audience for that product/service, and tell them you have a product that you can offer to their customers that will add value to their customer experience and bring more revenue in.
Once they agree on a joint venture, go back to the first person and get the deal done — and boom, you’re off to the races.
You can also find companies and ask them if you were to find more products for their customers (that would improve their customer experience) would they split the revenue with you, if yes, go out and find the product and tell that company you already have a list of qualified leads.
No overhead.
No employees.
No paid marketing.
No money to invest…
Nada. Just pure hustle and an attitude of increase.
How To Execute It: The Step-By-Step Playbook
Let’s say you find a course online that teaches people how to reverse joint pain and avoid injury through at-home mobility exercises.
Here is what you would do:
Step 1: Getting clear on the ideal customer for the course
Let’s say the course sales page talks about a specific niche customer, like vegan moms. Then that’s easy, you know who it’s for.
But sometimes people talk more about specific problems instead of specific niche customers.
Like people who struggle with neck, elbow, and back pain.
Get very clear on who the product is for, which will help you with the next step.
Step 2: Make a list of complementary products and services
In the same way, I did, you want to find out what other products and services that kind of customer buys already.
Specifically, the ones that “complement” or “supplement” the product you found.
For example, If someone is buying a course on how to recover or lower the risk of being injured -- they are likely inside of a fitness program, or workout at a gym and have some pain going on.
So maybe, a fitness program would fit this list?
Here are other complementary products and services for a course that teaches people how to reverse joint pain and avoid injury through at-home mobility exercises.
Athletic clothes
Workout equipment
Nutrition Coaching
Yoga classes
Physical therapists
Fitness programs
Gym memberships
Step 3: Make a list of companies that offer that product or service
Your next step is to jump on Google and begin looking up companies for each of these products and services.
Terms like “Fitness programs online” would bring up endless companies for you to add to a list.
You want to make sure you get their direct contact email from their website, Facebook Page, the founder's LinkedIn, or tools like hunter.io to scrape their emails.
Organize all of this on a list. Here is how my list looks:
The columns are:
Name of company
Name of founder
Website
Decision maker email
Phone #
Email Sent (Y/N)
Follow-Up (Y/N)
Result (Y/N)
Step 4: Send them an email proposing the idea
Here is the exact email I’d send:
“Dear [Course Creator],
I came across your online course that teaches people how to reverse joint pain and avoid injury through at-home mobility exercises.
As someone who has struggled with joint pain in the past, I believe that your course can help many people achieve a better quality of life.
This is why I’m reaching out with an idea that I believe can benefit both of us.
I have a big list of fitness coaching companies that would make ideal affiliate partners to sell your course to their audience, bringing you much more customers.
I am willing to reach out to these companies on my own time and dime to establish partnerships and promote your course to their audience.
In exchange, I would like to propose that I receive 20% of all revenue generated from these partnerships. I believe that this is a fair arrangement that will provide both of us with a significant benefit.
I would love to discuss this opportunity further with you and answer any questions you may have, as well as allow you to get to know me a bit more.
Would you be open to a chat?
Best,
[Your Name]”
Or you can be even shorter about it:
“Dear [Course Creator],
Your course on reversing joint pain through at-home mobility exercises caught my attention.
I have a list of fitness coaching companies that would be ideal partners to promote your course to their audience.
I am willing to reach out to these companies on my own time and establish partnerships for you.
In return, I propose 20% of all revenue generated from these partnerships as compensation.
Would you be open to chatting more about this?
Best,
[Your Name]”
Step 5: When they say yes, begin pitching the companies on the partnership
Now let’s say you found a vegan fitness coach that could be a great partner.
You’d send them something like this:
"Hello {name} :)
I came across your IG and see that you have helped thousands of vegans lose weight.
As a long-time fitness junkie and vegan myself, I appreciate what you’re doing!
And after seeing the number of testimonials on your website I can tell that you’re exceptional at what you do.
So, I’m writing to you because I’d very much like to form a joint venture with you.
My partner created a mobility course that helps people who are starting their fitness journeys recover from joint pain without surgery and avoid potential injuries so they can enjoy a painless life.
We’d love to offer it to your clients because as you know, it’s easier for people who are coming off a sedentary lifestyle to injure themselves.
Since you’re the expert at working out and dieting, we thought we could partner with you to make sure none of your clients get hurt and have to stop training with you or worse, have a bad experience in your program.
I would like to give you free access so you can test it with yourself and only after you see the value in it can we talk about offering it to the rest of your clients as a stand-alone or bundling it with your program and splitting the revenue — adding an extra stream of income for you.
Would you be open to potentially exploring this collaboration? Or looking at other creative ideas together?
-{Your Name}”
Step 6: When someone accepts the offer, go back to the othercompany and tell them you have a partner.
Now you want to go back to the other company and tell them you have a seller for them.
Send them an email or call them telling them the good news, and then offer to get in on the meeting and lock it in yourself, but first, invite them to the call with you.
In the meeting itself, you simply discuss the partnership, collaborate on ways to promote it successfully, agree on affiliate/referral commissions and then work with the course creator to draw up a contract for your 20%.
Bringing This All Together
And bam…
There is your side hustle opportunity that costs 0$ upfront and has an infinite upside.
Anybody with some hustle and creativity can easily make this happen, and very quickly be earning 6 to 7 figures -- as one deal can bring in that itself.
Go and find a product that you like and want to promote and negotiate a deal if you can find customers for it, you will get a certain percentage of the sales.
Then go to a company that has the ideal audience for that product/service, and tell them you have a product that you can offer to their customers that will add value to their customer experience and bring more revenue in.
Once they agree on a joint venture, go back to the first person and get the deal done — and boom, you’re off to the races.
You can also find companies and ask them if you were to find more products for their customers (that would improve their customer experience) would they split the revenue with you, if yes, go out and find the product and tell that company you already have a list of qualified leads.
Give it a shot and let me know how this goes for you.
Connect with me on Twitter @Adrian_markets
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